Where is the Best Place to Buy Property in Phuket?
Ah, the age-old question. You want sea views, rental yield, maybe a pool, a slice of tropical bliss and ideally not to get fleeced by vague promises and CGI sunsets. Phuket’s full of opportunity, but it’s also full of noise. So where actually is the best place to buy?
Let’s break it down honestly, no hype, no fluff, just facts.
Patong – High Footfall, High Visibility
Patong is the beating heart of Phuket’s tourism machine. That makes it both a blessing and a headache.
If you're buying to rent, this is ground zero for foot traffic. Holidaymakers pour in for the beach, nightlife, and chaos. But most properties here are tightly packed, and you’ll want to be choosy about location, sea views and privacy are rare.
Example: ABOV Patong offers fully furnished sea-view units just 150m from the beach. It’s elevated above the town, so you get the views without the madness of Bangla Road in your lap.
Best for: Short-let rental potential
Watch out for: Noise, competition, resale saturation
Bang Tao & Layan - The Upmarket Sweet Spot
This is where things get interesting. North of Patong, Bang Tao and Layan are home to Laguna, beach clubs, golf courses, and a growing expat community. Prices are rising, but so is quality and demand.
These areas are well suited for buyers wanting a mix of lifestyle and long-term value. The infrastructure is improving, the beaches are gorgeous, and the rental demand is steady without being overwhelming.
Example: Siamese Bangtao is just off the beach, with resort-style layouts and foreign freehold units.
Example: Ayana Heights is tucked into the hills of Layan, offering studios to 3-beds with panoramic views.
Example: The Zero Bang Tao a new low-rise condominium within walking distance of the beach, aimed at lifestyle buyers and investors. Details to follow on our site.
Best for: Lifestyle buyers, mid- to long-term investors
Watch out for: Higher entry costs, limited availability of freehold in some projects
Cherngtalay & Pasak - The Quiet Builder's Playground
A bit inland from Bang Tao is Cherngtalay a village-turned-villa-hub where developers love to drop glossy brochures with words like "zen" and "sanctuary."
If you're after privacy, green space, and something more residential, this is a solid area to look at. It’s also where land plots and private pool villas are popping up fast.
Example: Villa Qabalah is an eco-focused development offering 2- and 3-bed villas with private pools. It's quiet, green, and thoughtfully designed.
Best for: Families, retirees, buyers seeking resale value and unique design
Watch out for: Distance from the beach, varied build quality from developer to developer
Phuket Town – Urban Growth & Long-Term Plays
Phuket Town is getting a second look and not just from foodies. As the island’s administrative and cultural centre, it's attracting digital nomads, locals, and developers offering more affordable, liveable condos.
It’s not beachside, and it’s not trying to be. But if you're playing the long game and looking for value, this area’s worth watching.
Example: The City Phuket a modern condominium aimed at local professionals and remote workers. More details launching soon.
Best for: Long-term capital appreciation, affordable entry
Watch out for: Limited tourist appeal, lower short-term rental yield
So… Where Is Best?
It depends. (Annoying, but true.)
Want rental income in a tourist hotspot? → Patong
Want a balance of beach, lifestyle, and capital growth? → Bang Tao or Layan
Want long-term value in a green setting? → Cherngtalay / Pasak
Looking beyond the beach altogether? → Phuket Town
What matters most is understanding why you’re buying and being brutally honest with yourself. Phuket isn’t just a holiday destination anymore. It’s a working market, with rules, red tape, and opportunities if you’re smart about it.
Want Help Finding the Right Property?
We work with selected developments across Phuket that offer foreign ownership, legal transparency, and real potential not just nice renderings. Browse our Phuket listings or get in touch for tailored recommendations.